When providing SEO for our websites we need to think a little out of the box. Firstly keywords are important in domain names, but equally important in website and web page content, plus the metadata of the site and sub directory URLs, nothing new in all this provided we have not over optimized our onsite SEO and shot ourselves in the google penalty spammers foot.
Freeonline.fo has a relatively new concept for the market. It allows you to pick free domain names from its copllection of 30 GEO IPs which are hosted around the world. So for example you could pick the domain name - jobsearch.co.uk.fo from its uk.fo UK domains. Freeonline goes one step further by offering a whitehat backlink service for articicles it then posts in it 50 plus article sites around the world. Each article you publish is rewritten slightly using alternative syntax and keywords and then posted around the world with SERP deep links back to your domain. Google does not like too many back links only to the key entry page of your site, as this looks like an attempt to spam so the Freeonline system busts the taboo by :
a) Distributing and hosting your articles around the world at differing GEO IPs owned by Freeonline.fo
this adheres to white hat SEO links are only posted on good neighborhood sites in line with WhiteHat SEO requirements.
b) Enabling deep linking into you site
c) Enabling targeting of multiple natural languages if requested.
For a long time the Google algorithm placed increasing emphasis on both the brand and domain authority. This naturally created a content farm issue, however with the content farm update they eventually worked out how to tune down a lot of poor content authority sites. They were able to replace "on-topic-ness" with "good-ness," according to the search quality engineer As part of the content farm update, Google promoted brands to the extent that now doorway pages are ranking well (provided their hosted on brand urls).
Now Google is using more signals from social media and also how people interact with their search results. Many of these signals will eventually favor proven brands which have large human resources. offline marketing and distribution channels. Google also owns about 95% of the mobile search market, so more and more of the mobile signals will eventually end up chanelled also into the online world.
